COS
— Brand Experience
As organisations grow across markets and cultures, a shared sense of identity becomes harder to maintain. For COS, this meant creating a place where employees around the world could connect with the values, principles and ambitions that shape the brand.
The World of COS microsite was created from conversations with employees and customers worldwide, bringing these insights together into a single internal platform. Its purpose was to articulate COS's culture, align a fast-growing global workforce and create a shared understanding of where the brand has come from — and where it's heading.
The guiding idea was to communicate culture through experience rather than documentation. An editorial approach shaped the information architecture and UX, making complex organisational content engaging, clear and easy to navigate.
The visual direction built on COS's existing brand system, balancing expressive storytelling with practical reference material. Motion was used with purpose to support the narrative, while the site was designed and developed as a cohesive whole, ensuring the experience remained consistent from concept through to implementation.
More than an internal resource, The World of COS became a digital expression of the brand — bringing together its history, values and future ambitions in a single experience that gives employees a common point of reference as the organisation continues to grow.
— Marie Honda, Managing Director“Think of this as a guide to life at COS. It celebrates where we’ve come from, and where we want to go next. It shares what we love and what we stand for. It defines what we do, and how we do it. It gives direction for every one of us, so that every action we take, keeps us moving forward, together."
