Salthouse Bottles is a bottle shop based in Brockley, South East London that offers a curated selection of wine, beer, cider and spirits, in both permanent and rotating selections, new releases and seasonal specials.
With the challenges of COVID-19, the small store adapted it's business model to include a much wider range of food essentials to be delivered to customers in the local area.
The company approached me to design and development a Shopify-based e-commerce platform. As part of the service, I helped to establish a brand proposition that would inform the design in a way that would utilise product knowledge to play into the small store’s strengths.
This approach resulted in Our Favourite Makers; a focal point of the site allowing the company to highlight favourite product vendors - updated on a day-to-day basis - offering the customer a more curated shopping experience.
Utilising some of the existing colours for the shop exterior, I expanded the existing visual identity, refining the colour palette and typographic styles to create a UI kit for its new look.