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Salthouse Bottles

for Salthouse Bottles

Salthouse Bottles e-commerce platform

Salthouse Bottles is a bottle shop based in Brockley, South East London that offers a curated selection of wine, beer, cider and spirits, in both permanent and rotating selections, new releases and seasonal specials.

The company approached me to design and development a Shopify-based e-commerce platform. As part of the service, I helped to establish a brand proposition that would inform the design in a way that would utilise product knowledge to play into the small store’s strengths.

Placing emphasis on the store’s large network of independent producers and informed product knowledge led to Our Favourite Makers; a focal point of the site allowing the company to highlight favourite product vendors - updated on a day-to-day basis - offering the customer a more curated shopping experience.

Salthouse Bottles e-commerce platform
Salthouse Bottles e-commerce platform
Salthouse Bottles e-commerce platform
Salthouse Bottles e-commerce platform
Salthouse Bottles e-commerce platform

Utilising some of the existing colours for the shop exterior, I expanded the existing visual identity, refining the colour palette and typographic styles to create a UI kit for its new look.

Heading 1 Helvetica Now Mircro Regular
45px / 54px / 2.2px Salthouse Bottles Heading 1
Heading 2 Helvetica Now Text Bold
15px / 24px / 1.5px Salthouse Bottles Heading 2
Paragraph Helvetica Now Text Regular
15px / 24px / 0px Salthouse Bottles Paragraph Salthouse Bottles Paragraph
Text link Helvetica Now Text Medium
15px / 24px / 0px Salthouse Bottles Text link Salthouse Bottles Text link
Call To Action Helvetica Now Text Medium
15px / 24px / 1.5px Salthouse Bottles Call To Action Salthouse Bottles Call To Action
Secondary Call To Action Helvetica Now Text Medium
15px / 24px / 1.5px Salthouse Bottles Call To Action Salthouse Bottles Call To Action
Colours
#71C2A3 - Ocean Green
#ACDCCA - Turquoise Green
#F6F6F6 - Light Grey
#999999 - Mid Grey
#3A3A3A - Dark Grey