Coffee Anywhere
— Identity
As independent food and drink businesses expanded beyond permanent locations, new formats required brands to adapt to unfamiliar environments. After a decade running award-winning coffee shop Browns of Brockley, the team launched Coffee Anywhere to bring their food and drink offering to events.
The challenge was to create an identity that could work within busy event spaces, where branded elements compete for attention. Rather than adding to the visual noise, the brand needed to remain distinctive through restraint.
The identity centres on the positioning and movement of the wordmark, subtly expressing the idea behind the name in a simple, playful way. A monochrome palette and minimal visual language create a flexible system that can adapt across touchpoints, allowing the brand to blend into its surroundings while maintaining a clear presence.
By removing unnecessary elements, Coffee Anywhere was positioned as a considered extension of Browns of Brockley — focused on quality, adaptability and the experience itself.
A neutral colour palette, featuring a subtle off-white and off-black, allows the branded elements to sit comfortably in a variety of competitive visual environments. The primary brand font is the modern, bold, yet slightly rounded Barlow Condensed, while the secondary font is the modest and understated Vollkorn. Its modern aesthetic and contrasting, bold serifs make it a versatile complement to Barlow.
Typography
