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Liberty London

for Liberty London

Liberty London

In the summer of 2015, I joined Liberty London as a digital designer to assist with their new site launch. The small studio focused on re-establishing the brand proposition, UX/UI as well as planning and implementing a content strategy.

Heading 1 ITC Caslon 224 Bold
60px / 65px / 0.5px
Liberty London Heading 1
Heading 2 ITC Caslon 224 Bold
30px / 45px / 0px
Liberty London Heading 2
Heading 3 Avenir Next Bold
13px / 26px / 1.5px
Liberty London Heading 3
Heading 4 ITC Caslon 224 Bold
14px / 26px / 1px
Liberty London Heading 4
Paragraph ITC Caslon 224 Book
16px / 26px / 0px
Liberty London Paragraph
Text link Avenir Next Medium
13px / 22px / 0.5px
Liberty London Text link Liberty London Text link
Call To Action Avenir Next Bold
13px / 22px / 1.5px
Liberty London Call To Action Liberty London Call To Action
Colours
#2E043B
#C49A6C
#000000
#FFFFFF
Liberty London site design Liberty London site design
Liberty London email design

The One Postcard email newsletter template was designed to generate interest in upcoming product launches, collaborations and exclusive Liberty Fabrics trade show invites.

Liberty London email design

Logotype designed for Liberty London’s online and in-store Exclusively Ours campaign. The design mimics the store front's iconic mock Tudor panelling.

Liberty London design