In the summer of 2015, I joined Liberty London, as a digital designer to assist with the iconic department store's new site launch. The small studio focused on re-establishing the brand proposition, UX/UI as well as planning and implementing a content strategy.
Established by Arthur Lasenby in 1875, Liberty London has a long and visually rich history. Several visits to the store’s archives enabled the team to gain a good perspective of the changes in the store’s visuals over time and references to influence the design process.
Heading 1 ITC Caslon 224 Bold 60px / 65px / 0.5px
Heading 2 ITC Caslon 224 Bold 30px / 45px / 0px
Heading 3 Avenir Next Bold 13px / 26px / 1.5px
Heading 4 ITC Caslon 224 Bold 14px / 26px / 1px
Paragraph ITC Caslon 224 Book 16px / 26px / 0px
Text link Avenir Next Medium 13px / 22px / 0.5px
Call To Action Avenir Next Bold 13px / 22px / 1.5px
The One Postcard email newsletter template was designed to generate interest in upcoming product launches, collaborations and exclusive Liberty Fabrics trade show invites.
Logotype designed for Liberty London’s online and in-store Exclusively Ours campaign. The design mimics the store front's iconic mock Tudor panelling.