James Brasted Direction, Design + Development

Topman x Hype Lookbook

Topman x Hype

While at Topman, I worked on the campaign for their first collaboration with streetwear brand Hype. As well as design and build the digital lookbook, I shot and created several animated cinemagraphs.


My name is James. I am a dedicated, enthusiastic and focused designer and developer.

I take a holistic approach to projects, specialising in front-end development, digital design and identity. Integrating coding into my creative approach, I design more empathetically for the web and actively use technology as part of the process, not as an afterthought.

I believe in a thoughtful, concept driven approach to design that allows function to dictate form, and I work inquisitively and openly with clients to find the right result. I'm always up for new challenges. If you would like to collaborate, feel free to get in touch: hello@mynameisjames.co.uk