James Brasted Direction, Design + Development

Coffee Anywhere

Coffee Anywhere

Browns of Brockley has a decade of experience running their independent award winning coffee shop. In early 2019 they decided to branch out into the events industry, providing the same high level of outstanding food and drink on a mobile basis under the name Coffee Anywhere. They asked me to develop a visual identity as well as design and build a simple one page site to promote it.


Events of this nature tend to have environments that feature heavy use of the branded elements of the hiring company - due to these potentially competitive visual environments it was important for the identity to be subtle.

At each touchpoint the identity focuses on the position and movement of the word mark in order to highlight the ethos behind the company name in the most direct yet playful manner. Reducing any unnecessary visual elements in this way allows the brand to sit confidently in the background without adding to the noise.

Coffee Anywhere website Coffee Anywhere website

A neutral colour palette utilising an ever-so-slightly off-white and off-black allowing the branded elements to sit comfortably in a multitude of competitive visual environments. The primary brand font is the modern, bold yet slightly rounded Barlow Condensed with the secondary being the modest and understated Vollkorn - its modern aesthetic and contrasting dark and meaty serifs make it a versatile complement to Barlow.

Coffee Anywhere identity

My name is James. I am a dedicated, enthusiastic and focused designer and developer.

I take a holistic approach to projects, specialising in front-end development, digital design and identity. Integrating coding into my creative approach, I design more empathetically for the web and actively use technology as part of the process, not as an afterthought.

I believe in a thoughtful, concept driven approach to design that allows function to dictate form, and I work inquisitively and openly with clients to find the right result. I'm always up for new challenges. If you would like to collaborate, feel free to get in touch: hello@mynameisjames.co.uk